How can you set up an owned, earned & paid media model for B2B content marketing? It’s an essential question, as high-quality content that is mapped to the buyer journey of potential customer is worthless if it is invisible to the DMU. In order to bring across content effectively to the target audience, you need to think long and hard about the owned, earned and paid media model youRead more
So what the heck is going on with search engines lately? Previously, life was so easy. You made sure your carefully chosen keywords were properly integrated in your content and that they showed up in the right places in your WordPress website. Plugins like Yoast can help you do just that, and make sure you are all set for optimized titles, URL’s, keyword density and so on. With theseRead more