Today B2B marketers benefit from an abundance of great and easy-to-use marketing technology tools like WordPress, MailChimp, Pipedrive and LinkedIn. Chiefmartec.com now counts a staggering 8,000 tools marketers can use. And many of them are very accessible and cost next to nothing. So, how do you choose which technology to use as a small business? B2B Marketing Technology in 10 Building Blocks First, let us organize the most importantRead more
By connecting Manceppo to WordPress you will open up inbound marketing functionality. The connection enables you to: Create landing pages with forms for downloads Track visitor behavior across your website Build a lead score based on behavior and profile criteria Trigger email workflows in your connected Mailchimp account based on downloads on WordPress website Offering downloads like white papers, e-books and reference cases can be a great way toRead more