Mailchimp for B2B Marketing Mailchimp is a great tool. It’s easy to use, has solid functionality and a reliable deliverability. Create an account and you will be able to build and launch an e-newsletter campaign within 30 minutes. It’s that easy. And it’s cost effective. You can send 10,000 emails a month to a list of up to 2.000 subscribers with Mailchimps Free plan. No wonder that so manyRead more
There are many reasons to integrate Mailchimp with WordPress. A visitor that’s ready to share his or her email address grants permission to build a relationship. That’s a valuable moment! So integrating your WordPress website with your Mailchimp account is a must for any B2B marketer working with these tools. But the integration can be done in several ways, and the option you choose impacts your marketing capabilities. SoRead more
One of the best ways to grow your opt-in Mailchimp newsletter list is by offering great content. Adding a Mailchimp newletter opt-in to your WordPress download form can save you a lot of manual hassle. You can think of combining a content offer and newletter opt-in from two different angle: Give your audience a reason to join your Mailchimp newsletter list by requiring them to fill out a formRead more
By connecting Manceppo to MailChimp you will open up marketing automation functionality. The connection enables you to: Add newsletter subscriptions to your WordPress call-to-action forms Trigger Automation workflows in MailChimp based on behavior on WordPress Sync MailChimp Audience data to build a 360 view of your contacts across your tools Build a lead score based on activity in emails, on your website and across other tools To connect ManceppoRead more
A Review of MailChimp as Marketing Automation Tool MailChimp is a great tool, and we love it at Manceppo. It’s easy to use and has solid functionality and a reliable deliverability. To get started with marketing automation, MailChimp offers a good beginning but, fundamentally, it’s focused on executing basic drip campaigns. Marketing automation and drip campaigns are not the same thing. A drip campaign is a set of marketingRead more