B2B Marketing KPIs Header

Key B2B Marketing KPIs to Monitor Performance

In the end, your B2B marketing KPI is one metric: increasing revenues at an acceptable cost. So your focus needs to be on the conversion of people from unknow audiences to loyal customers. In between these two extremes, there is a broad spectrum of stages or steps measured by a range of B2B marketing KPIs – from likes to subscriptions, followers, leads and prospects. So to measure the performanceRead more

integration mailchimp and wordpress, 5 considerations

Integrate Mailchimp with WordPress; 5 considerations + 6 options

There are many reasons to integrate Mailchimp with WordPress. A visitor that’s ready to share his or her email address grants permission to build a relationship. That’s a valuable moment! So integrating your WordPress website with your Mailchimp account is a must for any B2B marketer working with these tools. But the integration can be done in several ways, and the option you choose impacts your marketing capabilities. SoRead more

Setting Lead Scores in Manceppo

Configuring Lead Scores in Manceppo

To determine the sales readiness of leads, Manceppo offers lead scoring functionality on both behavior and profile criteria. Lead scoring is a way to measure the likeliness of a commercial opportunity for a potential customer. The lead scoring features in Manceppo include: Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size. Activity (or implicit) scoresRead more

Convert MQL to SQL

How to convert an MQL to an SQL

A practical lead conversion guide The definition of a lead is a common area of disagreement between marketing and sales. Marketing is often focussed on generating relevant response based on interest in a certain topic. But the sales team is only interested in those leads that are ready to talk business. To align marketing and sales in terms of lead generation we therefore need to look at the differentRead more

5 Key Dimensions of Lead Scoring that Determine the “DNA” of Your Leads

Which leads from your last campaign are valuable and which ones aren’t? To determine the sales readiness of leads, marketers increasingly use lead scoring functionality in their marketing automation system. Lead scoring is a way to measure the likeliness of a commercial opportunity for a potential customer. The lead score helps determine the next best step such as transferring a lead to the sales department or triggering a certainRead more