integration mailchimp and wordpress, 5 considerations

Integrate Mailchimp with WordPress; 5 considerations + 6 options

There are many reasons to integrate Mailchimp with WordPress. A visitor that’s ready to share his or her email address grants permission to build a relationship. That’s a valuable moment! So integrating your WordPress website with your Mailchimp account is a must for any B2B marketer working with these tools. But the integration can be done in several ways, and the option you choose impacts your marketing capabilities. SoRead more

Buyer Journey Content Mapping

Buyer Journey Content Mapping – How-to for B2Bs

Getting started with Buyer Journey Content Mapping Mapping content to the buyer journey is and essential success factor in B2B content marketing. Content should always be thought of in terms of the buyer perspective. Naturally many organizations are used to communicating from their own context, resulting in messages from themselves or regarding the products or services they offer. But in B2B content marketing we want to map content toRead more