What Marketing Automation alternatives are there for SMBs? Wikipedia refers to Marketing Automation as software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. According to Marketo, Marketing Automation helps marketers; streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, andRead more