Using B2B Marketing Tool in different Buyer Journey Stages

Aligning B2B Marketing Tools to Buyer Journey Stages

In our previous blog we discussed marketing tools B2B marketers can choose from to optimize their digital marketing efforts. Choosing the right tools from the rich marketing technology landscape is your first challenge, and but aligning them is you next. Which building block matches the functionality you need to communicate with potential customers per stage in their buyer journey? Lets look at the different categories of B2B marketing toolsRead more

Buyer Journey Content Mapping

Buyer Journey Content Mapping – How-to for B2Bs

Getting started with Buyer Journey Content Mapping Mapping content to the buyer journey is and essential success factor in B2B content marketing. Content should always be thought of in terms of the buyer perspective. Naturally many organizations are used to communicating from their own context, resulting in messages from themselves or regarding the products or services they offer. But in B2B content marketing we want to map content toRead more