AI has been in the news a lot lately. It’s making headlines for technological breakthroughs and AI is expected to revolutionize B2B marketing. But is AI something marketers in a small business should look at? AI can automate parts of many different B2B marketing functions, but it’s not magic and nothing comes for free. Whether you’re just getting started with AI or are curious to learn more, this articleRead more
Mailchimp for B2B Marketing Mailchimp is a great tool. It’s easy to use, has solid functionality and a reliable deliverability. Create an account and you will be able to build and launch an e-newsletter campaign within 30 minutes. It’s that easy. And it’s cost effective. You can send 10,000 emails a month to a list of up to 2.000 subscribers with Mailchimps Free plan. No wonder that so manyRead more
Embedding some B2B marketing trends in your marketing plan will not save you in 2021. This time around, your handling of key B2B marketing and sales disruptors will determine your success. Embrace a radical new approach and continuous improvement. Just paying some more attention to content marketing, marketing automation, SEO and social advertising today, may be too little too late. To quote Microsoft’s CEO, Satya Nadella, “We saw twoRead more
Partner marketing programs have proven to be massively successful to accelerate growth for many companies. By partnering with companies that offer a related portfolio, you can maximize your marketing impact while sharing the costs. With the right partner marketing strategy you can take advantage of each other’s audience, combine forces in content production and optimize commercial follow-up. In this blog we take a closer look at partner marketing strategyRead more
Featuring five deadly sins and five heavenly virtues B2B content marketing is about telling stories to convince and convert your audience. How effective are your stories? Do you always comply with the heavenly virtues of B2B content marketing to effectively convince your audience? Or does your strong desire to convert tempt you to commit one of the deadly sins? Here we discuss B2B marketing fails originating from 5 deadlyRead more
In the end, your B2B content marketing KPI is one metric: increasing revenues at an acceptable cost. So your focus needs to be on the conversion of people from unknow audiences to loyal customers. In between these two extremes, there is a broad spectrum of stages or steps measured by a range of B2B marketing KPIs – from likes to subscriptions, followers, leads and prospects. So to measure theRead more
Today B2B marketers benefit from an abundance of great and easy-to-use marketing technology tools like WordPress, MailChimp, Pipedrive and LinkedIn. Chiefmartec.com now counts a staggering 8,000 tools marketers can use. And many of them are very accessible and cost next to nothing. So, how do you choose which technology to use as a small business? B2B Marketing Technology in 10 Building Blocks First, let us organize the most importantRead more
There is no doubt that the coronavirus has a major impact on how you do business, calling for adjustments in your B2B content marketing approach. HubSpot measured a collapse in total ‘deals created’ over the last weeks in their CRM data. This implies a big impact on the commercial process, expected revenues for this year and the role of marketing to bend the curve. So how should B2B contentRead more
In just a few years the role of marketing has changed for B2B’s and as a consequence, what B2Bs expect from their B2B marketing agency and agency pricing. Today investments in marketing must help a business sell more stuff. Anything else that it achieves is nice, but it’s complementary to that main goal. At the same time there is an increasing number of challenges and trends B2B’s need toRead more
How to get started with your B2B marketing strategy Finding it difficult to get started with defining a B2B marketing strategy for your small business? Just start with a simple starting point: ‘do what you say, say what you do’. When it comes to B2B content marketing, the urge can be to present things better and more beautiful than they in fact are. But when you tell tall tales,Read more