AI has been in the news a lot lately. It’s making headlines for technological breakthroughs and AI is expected to revolutionize B2B marketing. But is AI something marketers in a small business should look at? AI can automate parts of many different B2B marketing functions, but it’s not magic and nothing comes for free. Whether you’re just getting started with AI or are curious to learn more, this articleRead more
Mailchimp for B2B Marketing Mailchimp is a great tool. It’s easy to use, has solid functionality and a reliable deliverability. Create an account and you will be able to build and launch an e-newsletter campaign within 30 minutes. It’s that easy. And it’s cost effective. You can send 10,000 emails a month to a list of up to 2.000 subscribers with Mailchimps Free plan. No wonder that so manyRead more
There are many reasons to integrate Mailchimp with WordPress. A visitor that’s ready to share his or her email address grants permission to build a relationship. That’s a valuable moment! So integrating your WordPress website with your Mailchimp account is a must for any B2B marketer working with these tools. But the integration can be done in several ways, and the option you choose impacts your marketing capabilities. SoRead more
In our previous blog we discussed marketing tools B2B marketers can choose from to optimize their digital marketing efforts. Choosing the right tools from the rich marketing technology landscape is your first challenge, and but aligning them is you next. Which building block matches the functionality you need to communicate with potential customers per stage in their buyer journey? Lets look at the different categories of B2B marketing toolsRead more