site_logo
  • Why Manceppo?
    • WordPress
    • Mailchimp
    • Profiles
    • Form builder
    • Lead scoring
    • Rules engine
  • Solutions
    • B2B Companies
      • B2B Marketing as a Service
      • B2B Marketing Accelerator Program
    • B2B Marketing Agencies
    • Partner Marketing
  • Pricing
  • Resources
    • Blog
    • E-books
    • Templates
    • Academy
    • Webinars
  • Agency
  • Login
SIGN UP FREE

Meet The T-Shaped Content Marketer

July 2, 2020

  • 0 Comments
  • Bob Oord
  • How-To, Tips & Tricks
  • Content Marketing
T-shaped marketer

Executing B2B content marketing programs involves a broad scope of roles and competences. So a condition for success is having the right person for the job. Managing the proven 7 step approach to B2B Content Marketing discussed in our e-book can best be done by a ‘T-shaped content marketer’.

The T-shaped marketer is the ultimate all-rounder. A T-shaped content marketer is a seasoned content marketer with expertise in multiple marketing facets. For example, he or she may be great at content marketing, and also has a proven track record of doing awesome things with SEO and blogging. But they’re also competent in other marketing facets like marketing automation, design and analytics. They’re just not as savvy as they are at the first two facets. This is what we call a T-shaped content marketer.

T-shaped content marketer

The horizontal part of the “T” is the broad knowledge about marketing. It’s all of the other facets that you’re familiar with—but not necessarily absolute expert in.

Then, the vertical part of the “T” shows the singular depth of knowledge on one subject. It’s the marketing facet that you are an absolute expert on. In this case, it would be B2B content marketing.

T-shaped content marketers are generalists with content marketing as specialty. They are a great primary contact between your agency and your client. They can look at an entire marketing strategy, understand each part of it and run projects.

E-book B2B Marketing Agency

Post navigation

← Previous Post Previous post:
Next Post → Next post:

About Author: Bob Oord

Write a Comment

Cancel

Latest posts

  • 4 Strategic Pointers from Content Marketing Guru Robert Rose for SMBs
    September 7, 2021
  • Using AI for B2B Marketing as a Small Business
    March 30, 2021
  • Mailchimp for B2B Marketing Automation, CRM and Sales
    January 20, 2021

Tags

AI B2B Lead Generation B2B Marketing B2B Marketing Agencies B2B Marketing Tools Buyer Journey / Persona's Content Creation Content Marketing Coronavirus Inbound Marketing kpis Lead Management Lead Nurturing Lead Scoring Mailchimp Marketing Automation Marketing Stack marketing tools Partner Marketing SEM, SEO & SEA small business SMB Social Media Strategy WordPress
Register button
site_logo

  • Privacy Policy
  • Cookie declaration
  • Terms of Use
  • Sign Up Free!
  • Jobs
  • Contact
  • Hosted by Geckotools
Mailchimp

© 2021 Manceppo - hosted by Geckotools

FacebookTwitterLinkedinYouTube