LinkedIn Lead Generation Forms (or Lead Gen Forms) are a great way to generate marketing qualified leads on LinkedIn. As LinkedIn will pre-fill the form, there is a really low barrier for LinkedIn users to become your leads. Essentially, LinkedIn Lead Gen Forms add a call-to-action to your sponsored content ads, asking users to sign-up, download your eBook, or whatever action you’re targeting. When users click your call-to-action they’ll be greeted by a signup form inside the app, but instead of filling out fields LinkedIn will automatically pull in the details from their account – so all users have to do is confirm their email address and hit the submit button.

To get started with lead generation on LinkedIn here’s a great instruction video from Social Media Examiner to get started.