Content promotion using paid, owned and earned media.

How to Plan Owned, Earned and Paid Media for B2B Content Marketing

Your content is useless when no one is engaging with it. So you’ll need a combination of media to draft your communication strategy. The dividing lines between earned, paid and owned media are not 100% definitive. An overlap exists in numerous areas, such as: Owned media is promoted via paid media. Owned media is optimized for earned media. Earned media is responded to via owned media. Positive earned mediaRead more

15 great SEO tips to make your WordPress blog rank even higher

So what the heck is going on with search engines lately? Previously, life was so easy. You made sure your carefully chosen keywords were properly integrated in your content and that they showed up in the right places in your WordPress website. Plugins like Yoast can help you do just that, and make sure you are all set for optimized titles, URL’s, keyword density and so on. With theseRead more