Convert MQL to SQL

How to convert an MQL to an SQL

A practical lead conversion guide The definition of a lead is a common area of disagreement between marketing and sales. Marketing is often focussed on generating relevant response based on interest in a certain topic. But the sales team is only interested in those leads that are ready to talk business. To align marketing and sales in terms of lead generation we therefore need to look at the differentRead more

How to convert interest into leads

The return on modern marketing is rooted in the conversion from unknown vistor, to customer relationship. There are many stages in between however, such as subscribers, followers, leads and prospects. In order to properly measure the performance of the modern marketing process, it’s important to define KPI’s. By steering according to KPI’s, you can improve the performance, for example, in the form of click and conversion ratios. Improvements canRead more