Content promotion using paid, owned and earned media.

How to Plan Owned, Earned and Paid Media for B2B Content Marketing

Your content is useless when no one is engaging with it. So you’ll need a combination of media to draft your communication strategy. The dividing lines between earned, paid and owned media are not 100% definitive. An overlap exists in numerous areas, such as: Owned media is promoted via paid media. Owned media is optimized for earned media. Earned media is responded to via owned media. Positive earned mediaRead more

How to attract your audience

High quality engaging content, completely aligned with the buyer journey of your potential customer is worthless if it is invisible to the your audience. In order to bring across content effectively, you need to think long and hard about your content distribution strategy. Reaching the right persona is far more important than the total exposure achieved. What are your options? Distribution of content The media options for a modern marketerRead more