How to organize B2B Content Marketing and the role of the CCO (Chief Content Officer)

Roles and responsibilities to organize B2B content marketing

In B2B content marketing the production of sufficient, appealing high quality content has been one of the biggest challenges. Additionally, the best content is in the heads of different employees, and not everyone is keen to start writing blogs, participating in webinars and taking part on social media. Facilitating the organization is of great importance. And when the decision is made to outsource the creation of content, the messageRead more

B2B Content Marketing case

The History of B2B Content Marketing, way back in 1672

It’s often argued that content marketing has come to fruition in the past decade due to the rise of different technologies. The combination of the internet, mobile technology, cloud computing and social media has made it far easier for companies to communicate with their audience like publishers. But the success of content marketing is not due to the rise of internet technology. Its history goes way back, lets lookRead more

Modern Marketing Strategy

To be effective and consistent, your Modern Marketing activitities should be inline with your companies strategic direction, based on a clear vision and mission. A vision illustrates what the company aims to be. Subsequently, the mission defines the raison d’étre and the identity of the organization. This explains the existence of the organization, who they are and what they believe in. In his book, Start with Why, Simon Sinek captivatinglyRead more