How to convert interest into leads

The return on modern marketing is rooted in the conversion from unknown vistor, to customer relationship. There are many stages in between however, such as subscribers, followers, leads and prospects. In order to properly measure the performance of the modern marketing process, it’s important to define KPI’s. By steering according to KPI’s, you can improve the performance, for example, in the form of click and conversion ratios. Improvements canRead more