B2B Content Marketing case

The History of B2B Content Marketing, way back in 1672

It’s often argued that content marketing has come to fruition in the past decade due to the rise of different technologies. The combination of the internet, mobile technology, cloud computing and social media has made it far easier for companies to communicate with their audience like publishers. But the success of content marketing is not due to the rise of internet technology. Its history goes way back, lets lookRead more

Creating content for modern marketing

Research shows that content creation is seen as one of the biggest challenges for content marketing. It’s not just authors who suffer from a ‘writers block’, complete organizations face this problem. Creating content in itself is challenging, however, due to the rapid growth of content marketing initiatives, distinctive content is becoming more and more important. When content becomes a repetition of previously published knowledge or facts, the added valueRead more

Planning B2B Content Marketing

An essential characteristic of B2B content marketing planning, is that it’s always thought of in terms of the buyer perspective. Naturally many organizations are used to communicating from their own context, resulting in messages from themselves or regarding the products or services they offer. This is exactly where content marketing differs from traditional marketing. In order to give some necessary structure with regard to issues arising from your audienceRead more