Marketing Automation Alternatives for SMB

7 Marketing Automation Alternatives for SMBs

What Marketing Automation alternatives are there for SMBs? Wikipedia refers to Marketing Automation as software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. According to Marketo, Marketing Automation helps marketers; streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, andRead more

Thinking fast and slow

14 Ways to use emotions in B2B marketing

For a long time, B2B marketers assumed that business decisions were primarily based on rational motivations. Anticipation based on emotion was an exclusive territory for B2C marketers. However, it’s becoming increasingly apparent that emotion plays an important role in B2B as well. Emotion and rationale are two power fields that together — sometimes in agreement but sometimes in conflict — come to a decision. It’s not one or theRead more

B2B Marketing Strategy

To be effective and consistent, your Modern Marketing activitities should be inline with your companies strategic direction, based on a clear vision and mission. A vision illustrates what the company aims to be. Subsequently, the mission defines the raison d’étre and the identity of the organization. This explains the existence of the organization, who they are and what they believe in. In his book, Start with Why, Simon Sinek captivatinglyRead more