Mailchimp Newletter Optin

Adding a Mailchimp opt-in to your download forms in WordPress

One of the best ways to grow your opt-in Mailchimp newsletter list is by offering great content. Adding a Mailchimp newletter opt-in to your WordPress download form can save you a lot of manual hassle. You can think of combining a content offer and newletter opt-in from two different angle: Give your audience a reason to join your Mailchimp newsletter list by requiring them to fill out a formRead more

Buyer Journey Content Mapping

Buyer Journey Content Mapping – How-to for B2Bs

Getting started with Buyer Journey Content Mapping Mapping content to the buyer journey is and essential success factor in B2B content marketing. Content should always be thought of in terms of the buyer perspective. Naturally many organizations are used to communicating from their own context, resulting in messages from themselves or regarding the products or services they offer. But in B2B content marketing we want to map content toRead more