Thinking fast and slow

14 Ways to use emotions in B2B marketing


For a long time, B2B marketers assumed that business decisions were primarily based on rational motivations. Anticipation based on emotion

inbound-marketing

Implementing Inbound Marketing in 7 Steps


Using Inbound Marketing we help decision-makers that have becme self-sufficient in gathering relevant data, knowledge and information. Information is widely

Convert MQL to SQL

How to convert an MQL to an SQL


A practical lead conversion guide The definition of a lead is a common area of disagreement between marketing and sales.

b2b-lead-scoring

5 Key Dimensions of Lead Scoring that Determine the “DNA” of Your Leads


Which leads from your last campaign are valuable and which ones aren’t? To determine the sales readiness of leads, marketers

How to use MailChimp as Marketing Automation Tool

How to Extend Your MailChimp Automation Triggers to WordPress


A Review of MailChimp as Marketing Automation Tool MailChimp is a great tool, and we love it at Manceppo. It’s

Content promotion using paid, owned and earned media.

How to Plan Owned, Earned and Paid Media for B2B Content Marketing


Your content is useless when no one is engaging with it. So you’ll need a combination of media to draft

How to organize B2B Content Marketing and the role of the CCO (Chief Content Officer)

Roles and responsibilities to organize B2B content marketing


In B2B content marketing the production of sufficient, appealing high quality content has been one of the biggest challenges. Additionally,

B2B Content Marketing case

The History of B2B Content Marketing, way back in 1672


It’s often argued that content marketing has come to fruition in the past decade due to the rise of different

seo-tips-wordpress

15 great SEO tips to make your WordPress blog rank even higher


So what the heck is going on with search engines lately? Previously, life was so easy. You made sure your

funnelleakage2

How to convert interest into leads


The return on modern marketing is rooted in the conversion from unknown vistor, to customer relationship. There are many stages

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