When you use MailChimp and have a WordPress website you can use Manceppo to trigger automation in MailChimp workflows. By adding Manceppo, you can typically use triggers like:
Website visits on a page level
Downloads of white papers, reports or e-books
Opens and clicks of emails from MailChimp
Profile information from your forms
Now, with all your contact information in one place, you can start triggering cross-list or segment actions without investing in a high-end Marketing Automation solution. You can track critical moments like views or interest in specific topics to trigger drip campaigns in MailChimp.