Convert MQL to SQL

How to convert an MQL to an SQL

A practical lead conversion guide The definition of a lead is a common area of disagreement between marketing and sales. Marketing is often focussed on generating relevant response based on interest in a certain topic. But the sales team is only interested in those leads that are ready to talk business. To align marketing and sales in terms of lead generation we therefore need to look at the differentRead more

How to use MailChimp as Marketing Automation Tool

How to Extend Your MailChimp Automation Triggers to WordPress

A Review of MailChimp as Marketing Automation Tool MailChimp is a great tool, and we love it at Manceppo. It’s easy to use and has solid functionality and a reliable deliverability. To get started with marketing automation, MailChimp offers a good beginning but, fundamentally, it’s focused on executing basic drip campaigns. Marketing automation and drip campaigns are not the same thing. A drip campaign is a set of marketingRead more

Content promotion using paid, owned and earned media.

How to Plan Owned, Earned and Paid Media for B2B Content Marketing

Your content is useless when no one is engaging with it. So you’ll need a combination of media to draft your communication strategy. The dividing lines between earned, paid and owned media are not 100% definitive. An overlap exists in numerous areas, such as: Owned media is promoted via paid media. Owned media is optimized for earned media. Earned media is responded to via owned media. Positive earned mediaRead more

How to organize B2B Content Marketing and the role of the CCO (Chief Content Officer)

Roles and responsibilities to organize B2B content marketing

In B2B content marketing the production of sufficient, appealing high quality content has been one of the biggest challenges. Additionally, the best content is in the heads of different employees, and not everyone is keen to start writing blogs, participating in webinars and taking part on social media. Facilitating the organization is of great importance. And when the decision is made to outsource the creation of content, the messageRead more

15 great SEO tips to make your WordPress blog rank even higher

So what the heck is going on with search engines lately? Previously, life was so easy. You made sure your carefully chosen keywords were properly integrated in your content and that they showed up in the right places in your WordPress website. Plugins like Yoast can help you do just that, and make sure you are all set for optimized titles, URL’s, keyword density and so on. With theseRead more

How to convert interest into leads

The return on modern marketing is rooted in the conversion from unknown vistor, to customer relationship. There are many stages in between however, such as subscribers, followers, leads and prospects. In order to properly measure the performance of the modern marketing process, it’s important to define KPI’s. By steering according to KPI’s, you can improve the performance, for example, in the form of click and conversion ratios. Improvements canRead more

How to attract your audience

High quality engaging content, completely aligned with the buyer journey of your potential customer is worthless if it is invisible to the your audience. In order to bring across content effectively, you need to think long and hard about your content distribution strategy. Reaching the right persona is far more important than the total exposure achieved. What are your options? Distribution of content The media options for a modern marketerRead more

Creating content for modern marketing

Research shows that content creation is seen as one of the biggest challenges for content marketing. It’s not just authors who suffer from a ‘writers block’, complete organizations face this problem. Creating content in itself is challenging, however, due to the rapid growth of content marketing initiatives, distinctive content is becoming more and more important. When content becomes a repetition of previously published knowledge or facts, the added valueRead more

Mobile Marketing

B2Bs, Are You Using These Must-Have Mobile Marketing Tactics?

Many B2B marketers are still burying their heads in the sand regarding the possibilities and opportunities offered by mobile devices. Time is running out for those B2B marketers who have not yet embraced the developments in mobile marketing. The time is ripe to explore the potential. Top Mobile Marketing Tactics The mobile channel is therefore playing an increasingly important role in marketing, and it deserves special attention. However, B2B marketersRead more