Mailchimp Newletter Optin

Adding a Mailchimp opt-in to your download forms in WordPress

One of the best ways to grow your opt-in Mailchimp newsletter list is by offering great content. Adding a Mailchimp newletter opt-in to your WordPress download form can save you a lot of manual hassle. You can think of combining a content offer and newletter opt-in from two different angle: Give your audience a reason to join your Mailchimp newsletter list by requiring them to fill out a formRead more

Buyer Journey Content Mapping

Buyer Journey Content Mapping – How-to for B2Bs

Getting started with Buyer Journey Content Mapping Mapping content to the buyer journey is and essential success factor in B2B content marketing. Content should always be thought of in terms of the buyer perspective. Naturally many organizations are used to communicating from their own context, resulting in messages from themselves or regarding the products or services they offer. But in B2B content marketing we want to map content toRead more

Marketing Automation Alternatives for SMB

7 Marketing Automation Alternatives for SMBs

What Marketing Automation alternatives are there for SMBs? Wikipedia refers to Marketing Automation as software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. According to Marketo, Marketing Automation helps marketers; streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, andRead more

B2B Content Creation for SMBs

Creating B2B Content for Your Small Business (SMB)

When your B2B marketing plan is in place, the actual content creation phase can start. Research has shown that the content creation is seen as one of the biggest challenges for small businesses in marketing. It’s not just authors who suffer from ‘writers block’, entrepreneurs, consultants, business owners and actually complete organizations face this challenge. Creating content in itself is challenging, however, due to the rapid growth of contentRead more

Convert MQL to SQL

How to convert an MQL to an SQL

A practical lead conversion guide The definition of a lead is a common area of disagreement between marketing and sales. Marketing is often focussed on generating relevant response based on interest in a certain topic. But the sales team is only interested in those leads that are ready to talk business. To align marketing and sales in terms of lead generation we therefore need to look at the differentRead more

5 Key Dimensions of Lead Scoring that Determine the “DNA” of Your Leads

Which leads from your last campaign are valuable and which ones aren’t? To determine the sales readiness of leads, marketers increasingly use lead scoring functionality in their marketing automation system. Lead scoring is a way to measure the likeliness of a commercial opportunity for a potential customer. The lead score helps determine the next best step such as transferring a lead to the sales department or triggering a certainRead more

How to use MailChimp as Marketing Automation Tool

How to Extend Your MailChimp Automation Triggers to WordPress

A Review of MailChimp as Marketing Automation Tool MailChimp is a great tool, and we love it at Manceppo. It’s easy to use and has solid functionality and a reliable deliverability. To get started with marketing automation, MailChimp offers a good beginning but, fundamentally, it’s focused on executing basic drip campaigns. Marketing automation and drip campaigns are not the same thing. A drip campaign is a set of marketingRead more

Content promotion using paid, owned and earned media.

How to Plan Owned, Earned and Paid Media for B2B Content Marketing

Your content is useless when no one is engaging with it. So you’ll need a combination of media to draft your communication strategy. The dividing lines between earned, paid and owned media are not 100% definitive. An overlap exists in numerous areas, such as: Owned media is promoted via paid media. Owned media is optimized for earned media. Earned media is responded to via owned media. Positive earned mediaRead more

15 great SEO tips to make your WordPress blog rank even higher

So what the heck is going on with search engines lately? Previously, life was so easy. You made sure your carefully chosen keywords were properly integrated in your content and that they showed up in the right places in your WordPress website. Plugins like Yoast can help you do just that, and make sure you are all set for optimized titles, URL’s, keyword density and so on. With theseRead more