Academy Wordpress Manceppo

Connecting WordPress to Manceppo

By connecting Manceppo to WordPress you will open up inbound marketing functionality. The connection enables you to: Create landing pages with forms for downloads Track visitor behavior across your website Build a lead score based on behavior and profile criteria Trigger email workflows in your MailChimp account based on downloads on WordPress website To connect Manceppo to MailChimp, just follow these 3 steps: Step 1: Log into Manceppo andRead more

Convert MQL to SQL

How to convert an MQL to an SQL

A practical lead conversion guide The definition of a lead is a common area of disagreement between marketing and sales. Marketing is often focussed on generating relevant response based on interest in a certain topic. But the sales team is only interested in those leads that are ready to talk business. To align marketing and sales in terms of lead generation we therefore need to look at the differentRead more

Creating content for modern marketing

Research shows that content creation is seen as one of the biggest challenges for content marketing. It’s not just authors who suffer from a ‘writers block’, complete organizations face this problem. Creating content in itself is challenging, however, due to the rapid growth of content marketing initiatives, distinctive content is becoming more and more important. When content becomes a repetition of previously published knowledge or facts, the added valueRead more