Setting Lead Scores in Manceppo

Configuring Lead Scores in Manceppo

To determine the sales readiness of leads, Manceppo offers lead scoring functionality on both behavior and profile criteria. Lead scoring is a way to measure the likeliness of a commercial opportunity for a potential customer. The lead scoring features in Manceppo include: Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size. Activity (or implicit) scoresRead more

Academy Wordpress Manceppo

Connecting WordPress to Manceppo

By connecting Manceppo to WordPress you will open up inbound marketing functionality. The connection enables you to: Create landing pages with forms for downloads Track visitor behavior across your website Build a lead score based on behavior and profile criteria Trigger email workflows in your connected Mailchimp account based on downloads on WordPress website Offering downloads like white papers, e-books and reference cases can be a great way toRead more

Connecting Manceppo to MailChimp

By connecting Manceppo to MailChimp you will open up marketing automation functionality. The connection enables you to: Add newsletter subscriptions to your WordPress call-to-action forms Trigger Automation workflows in MailChimp based on behavior on WordPress Sync MailChimp Audience data to build a 360 view of your contacts across your tools Build a lead score based on activity in emails, on your website and across other tools To connect ManceppoRead more