Manceppo has developed a unique partner marketing model based on our 7-step approach to B2B content marketing. In partner marketing however each of the steps has two sides of the same coin, the vendor side and the partner side. Applying the model allows you to put the partner marketing puzzle together.

Steps to optimize partner marketing

• Partner Marketing Strategy
• Partner Marketing Planning
• Managing Content Creation
• Managing Media Strategy
• Lead Generation & Distribution
• Organizing Partner Marketing
• Partner Marketing Technology