site_logo
  • Why Manceppo?
    • WordPress
    • Mailchimp
    • Profiles
    • Form builder
    • Lead scoring
    • Rules engine
  • Solutions
    • B2B Companies
    • B2B Marketing Agencies
    • Partner Marketing
  • Pricing
  • Resources
    • Blog
    • E-books
    • Templates
    • Academy
  • Language
    • Dutch
  • Login
SIGN UP FREE

Configuring Lead Scores in Manceppo

October 12, 2019

  • 0 Comments
  • Bob Oord
  • Manceppo Academy, Manceppo Features
  • Lead Management, Lead Scoring
Setting Lead Scores in Manceppo

To determine the sales readiness of leads, Manceppo offers lead scoring functionality on both behavior and profile criteria. Lead scoring is a way to measure the likeliness of a commercial opportunity for a potential customer. The lead scoring features in Manceppo include:

  • Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size.
  • Activity (or implicit) scores based on lead behavior such as website visits, email opens and white paper downloads.
  • Multiple lead scores: when you sell multiple products or services, let’s say both CRM and ERP systems, Manceppo allows you to set up a lead score per product line or, even better, per area of interest.

To set up lead scores in Manceppo to MailChimp, just follow these 3 steps.

Step 1: Define a score

Log in to Manceppo, go to: CONVERSION -> LEAD SCORING and add a lead score for an ‘area of interest’ by choosing ‘NEW SCORING PROFILE’. For instance a lead score indicating interest in CRM and a lead score indicating interest in ERP.

Step 2: Add demographic scores

To add scoring on demographic profile characteristics of a lead score click on ‘SET SCORING RULES’ and choose ‘ADD PROFILE SCORE’. For instance you can add a score when a job title contains ‘supply’ or ‘logistic’, scoring professionals like supply chain managers and logistics managers.

Explicit lead scores in Manceppo (Demographics)

Step 3: Add activity scores

To add scoring based on behavior of a profile click on ‘SET SCORING RULES’ and choose ‘ADD ACTIVITY SCORE’. For instance you can add a score when a profiles visits your website, clicks on a link from an email you have sent with MailChimp or visited a landing page with a form. Activities are typically relevant when they occurred recently, so you can combine these scoring rules with a time period of 7 (last week) to 365 days (last year).

Implicit lead scores in Manceppo (Behavior)

These scores are generic, but you can also choose to score more specific activities, for instance submission of a specific form. For this option choose ‘ADD SPECIFIC ACTIVITY SCORE’.

More on Lead Scoring

To continue reading on lead scoring click to our blogs ‘5 Key Dimensions of Lead Scoring that Determine the “DNA” of Your Leads‘ and ‘How to convert an MQL to an SQL‘.

E-book B2B Marketing Technology

Post navigation

← Previous Post Previous post:
Next Post → Next post:

About Author: Bob Oord

Write a Comment

Cancel

Latest posts

  • Buyer Journey Content Mapping - How-to for B2Bs
    December 4, 2020
  • 5 Disruptors in B2B Marketing and Sales for Small & Medium Sized Businesses
    October 26, 2020
  • The Ultimate Partner Marketing Strategy Model to Accelerate B2B Sales
    September 15, 2020

Tags

B2B Lead Generation B2B Marketing B2B Marketing Agencies B2B Marketing Tools Buyer Journey / Persona's Content Creation Content Marketing Coronavirus Inbound Marketing kpis Lead Management Lead Nurturing Lead Scoring Mailchimp Marketing Automation Marketing Stack marketing tools Partner Marketing SEM, SEO & SEA small business Social Media Strategy WordPress
Register button
site_logo

  • Privacy Policy
  • Cookie declaration
  • Terms of Use
  • Sign Up Free!
  • Contact
  • Hosted by Geckotools
Mailchimp

© 2019 Manceppo

FacebookTwitterLinkedinYouTube