AI in B2B Marketing

Using AI for B2B Marketing as a Small Business

AI has been in the news a lot lately. It’s making headlines for technological breakthroughs and AI is expected to revolutionize B2B marketing. But is AI something marketers in a small business should look at? AI can automate parts of many different B2B marketing functions, but it’s not magic and nothing comes for free. Whether you’re just getting started with AI or are curious to learn more, this articleRead more

B2B Marketing KPIs Header

Key B2B Content Marketing KPIs to Monitor Performance

In the end, your B2B content marketing KPI is one metric: increasing revenues at an acceptable cost. So your focus needs to be on the conversion of people from unknow audiences to loyal customers. In between these two extremes, there is a broad spectrum of stages or steps measured by a range of B2B marketing KPIs – from likes to subscriptions, followers, leads and prospects. So to measure theRead more

Integrate B2B Marketing Technology

How to Integrate Marketing Technology – Marketing Automation, CRM or CDP?

Marketers working with different marketing technology tools often face integration problems. And these are important to tackle, because it doesn’t matter much to your customers and prospects whether they have had contact via social media, an event, an account manager or email. They assume that you know the contact history and remember who they are and what their question was—at all times and through all channels. But collecting andRead more