Mailchimp for B2B Marketing Mailchimp is a great tool. It’s easy to use, has solid functionality and a reliable deliverability. Create an account and you will be able to build and launch an e-newsletter campaign within 30 minutes. It’s that easy. And it’s cost effective. You can send 10,000 emails a month to a list of up to 2.000 subscribers with Mailchimps Free plan. No wonder that so manyRead more
One of the best ways to grow your opt-in Mailchimp newsletter list is by offering great content. Adding a Mailchimp newletter opt-in to your WordPress download form can save you a lot of manual hassle. You can think of combining a content offer and newletter opt-in from two different angle: Give your audience a reason to join your Mailchimp newsletter list by requiring them to fill out a formRead more
To determine the sales readiness of leads, Manceppo offers lead scoring functionality on both behavior and profile criteria. Lead scoring is a way to measure the likeliness of a commercial opportunity for a potential customer. The lead scoring features in Manceppo include: Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size. Activity (or implicit) scoresRead more
By connecting Manceppo to WordPress you will open up inbound marketing functionality. The connection enables you to: Create landing pages with forms for downloads Track visitor behavior across your website Build a lead score based on behavior and profile criteria Trigger email workflows in your connected Mailchimp account based on downloads on WordPress website Offering downloads like white papers, e-books and reference cases can be a great way toRead more