T-shaped marketer

Meet The T-Shaped Content Marketer

Executing B2B content marketing programs involves a broad scope of roles and competences. So a condition for success is having the right person for the job. Managing the proven 7 step approach to B2B Content Marketing discussed in our e-book can best be done by a ‘T-shaped content marketer’. The T-shaped marketer is the ultimate all-rounder. A T-shaped content marketer is a seasoned content marketer with expertise in multipleRead more

integration mailchimp and wordpress, 5 considerations

Integrate Mailchimp with WordPress; 5 considerations + 6 options

There are many reasons to integrate Mailchimp with WordPress. A visitor that’s ready to share his or her email address grants permission to build a relationship. That’s a valuable moment! So integrating your WordPress website with your Mailchimp account is a must for any B2B marketer working with these tools. But the integration can be done in several ways, and the option you choose impacts your marketing capabilities. SoRead more

Using B2B Marketing Tool in different Buyer Journey Stages

Aligning B2B Marketing Tools to Buyer Journey Stages

In our previous blog we discussed marketing tools B2B marketers can choose from to optimize their digital marketing efforts. Choosing the right tools from the rich marketing technology landscape is your first challenge, and but aligning them is you next. Which building block matches the functionality you need to communicate with potential customers per stage in their buyer journey? Lets look at the different categories of B2B marketing toolsRead more

B2B Recession Proof Marketing Tools

35 Recession Proof B2B Marketing Technology Tools for Small Businesses

Today B2B marketers benefit from an abundance of great and easy-to-use marketing technology tools like WordPress, MailChimp, Pipedrive and LinkedIn. Chiefmartec.com now counts a staggering 8,000 tools marketers can use. And many of them are very accessible and cost next to nothing. So, how do you choose which technology to use as a small business? B2B Marketing Technology in 10 Building Blocks First, let us organize the most importantRead more

LinkedIn Lead Generation Forms

Setting Up LinkedIn Lead Generation Forms

LinkedIn Lead Generation Forms (or Lead Gen Forms) are a great way to generate marketing qualified leads on LinkedIn. As LinkedIn will pre-fill the form, there is a really low barrier for LinkedIn users to become your leads. Essentially, LinkedIn Lead Gen Forms add a call-to-action to your sponsored content ads, asking users to sign-up, download your eBook, or whatever action you’re targeting. When users click your call-to-action they’llRead more

Impact of coronavirus on B2B content marketing

7 Ways to Adapt Your B2B Content Marketing During the Coronavirus

There is no doubt that the coronavirus has a major impact on how you do business, calling for adjustments in your B2B content marketing approach. HubSpot measured a collapse in total ‘deals created’ over the last weeks in their CRM data. This implies a big impact on the commercial process, expected revenues for this year and the role of marketing to bend the curve. So how should B2B contentRead more

Marketing Agency Pricing

Agency Pricing Models for B2B Marketing

In just a few years the role of marketing has changed for B2B’s and as a consequence, what B2Bs expect from their marketing agency and agency pricing. Today investments in marketing must help a business sell more stuff. Anything else that it achieves is nice, but it’s complementary to that main goal. At the same time there is an increasing number of challenges and trends B2B’s need to address,Read more

Owned, Earned, Paid Media

Owned, Earned & Paid Media Model For B2B Content Marketing

How can you set up an owned, earned & paid media model for B2B content marketing? It’s an essential question, as high-quality content that is mapped to the buyer journey of potential customer is worthless if it is invisible to the DMU. In order to bring across content effectively to the target audience, you need to think long and hard about the owned, earned and paid media model youRead more

Mailchimp Newletter Optin

Adding a Mailchimp opt-in to your download forms in WordPress

One of the best ways to grow your opt-in Mailchimp newsletter list is by offering great content. Adding a Mailchimp newletter opt-in to your WordPress download form can save you a lot of manual hassle. You can think of combining a content offer and newletter opt-in from two different angle: Give your audience a reason to join your Mailchimp newsletter list by requiring them to fill out a formRead more

Buyer Journey Content Mapping

Buyer Journey Content Mapping – How-to for B2Bs

Getting started with Buyer Journey Content Mapping Mapping content to the buyer journey is and essential success factor in B2B content marketing. Content should always be thought of in terms of the buyer perspective. Naturally many organizations are used to communicating from their own context, resulting in messages from themselves or regarding the products or services they offer. But in B2B content marketing we want to map content toRead more