Searching for templates to set-up and manage your B2B content marketing strategy? This set of templates, based on our book ‘Implementing B2B Content Marketing‘, helps you build an effective, lead-generating B2B content marketing strategy.

Our step-by-step framework covers everything from thinking about your strategy to reporting on KPIs. It’s suitable for both beginners and experienced content marketers and offers something for everyone.

Manceppo’s seven-step B2B Content Marketing framework comes with these templates:

• B2B Marketing Strategy Template
• Buyer Journey & Persona Templates
• Content Planning Template
• Owned, Earned & Paid Media Template
• Marketing KPI Template
• Marketing Organization Template
• Marketing Technology Template

Download this set of templates and use them in combination with our e-book ‘Implementing B2B Content Marketing’ to get started.