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In B2B content marketing buyer personas are often used to effectively target the right audience with relevant messaging. A B2B buyer persona is fictional person who embodies the characteristics of your best potential customers. The persona represents your typical customer.
Buyer personas are typically given a name and described with demographic details, interests, and personality. You’ll better understand their challenges, pain points, and motivations.
Key components of a complete B2B buyer persona typically include:
Download this B2B buyer persona template to formulate your key buyer personas.
You can also download our B2B Buyer Journey template.
Download your free copy
Thank you for downloading our e-book. You will receive the link by email.