In B2B content marketing buyer personas are often used to effectively target the right audience with relevant messaging. A B2B buyer persona is fictional person who embodies the characteristics of your best potential customers. The persona represents your typical customer.

Buyer personas are typically given a name and described with demographic details, interests, and personality. You’ll better understand their challenges, pain points, and motivations.

Components of our B2B Buyer Persona Template

Key components of a complete B2B buyer persona typically include:

• A fictional name
• Symbolic picture
• Background
• Trends & Challenges
• Demographics
• Objectives
• Concerns
• Media preferences
• Preferred content formats & tone of voice
• Personality archetypes

Download this B2B buyer persona template to formulate your key buyer personas.

B2B Buyer Journey Template

You can also download our B2B Buyer Journey template.