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B2B investment decisions are generally not made overnight. Decision makers undergo a process known as the ‘buyer journey’. To gain insights into the buyer journey of a specific target audience, the framework below used in our practical B2B Buyer Journey Template can help you in a moderated brainstorm session.
Identifying the challenges and bottlenecks per buyer persona in a workshop will result in a valuable messaging matrix. Use a brown paper for each stage of the buyer journey and post its for each idea. Invite customer facing colleagues and preferably some customers. The workshop works best with 4 to 6 people and a moderator.
These are the steps you take during a workshop:
To get started, download our practical buyer journey messaging template.
You can also download our B2B Buyer Persona Template.
Download your free copy
Thank you for downloading our e-book. You will receive the link by email.