Searching for templates to set-up and manage your B2B content marketing strategy? This set of templates, based on our book ‘Implementing B2B Content Marketing‘, helps you build an effective, lead-generating B2B content marketing strategy.
Create B2B buyer personas to effectively target the right audience with relevant messaging. A B2B buyer persona is fictional person who embodies the characteristics of your best potential customers. The persona represents your typical customer.
Gain insights into the buyer journey of your target audience, download our to help you organize a moderated brainstorm session.