Connect MailChimp & WordPress

Plug & Play with your favorite marketing tools
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WordPress

Turn your WordPress site into an inbound marketing lead machine. Generate leads, track vistors and nurture contacts.

MailChimp

Trigger workflows in your MailChimp account based on visitor behavior on your WordPress site or other profile criteria.

Leadscoring

Rate your profiles based on specific characteristics and behavior such as website visits, email opens and white paper downloads.

Workflows

Build easy to configure workflows with our powerfull rules engine to ensure an optimized buyer journey for your leads.

Latest posts

14 Ways to use emotions in B2B marketing

For a long time, B2B marketers assumed that business decisions were primarily based on rational motivations. Anticipation based on emotion was an exclusive territory for B2C marketers. However, it’s becoming increasingly apparent that emotion plays an important role in B2B as well. Emotion and rationale are two power fields that together — sometimes in agreement but sometimes in conflict — come to a decision. It’s not one or theRead more

How to convert an MQL to an SQL

A practical lead conversion guide The definition of a lead is a common area of disagreement between marketing and sales. Marketing is often focussed on generating relevant response based on interest in a certain topic. But the sales team is only interested in those leads that are ready to talk business. To align marketing and sales in terms of lead generation we therefore need to look at the differentRead more

5 Key Dimensions of Lead Scoring that Determine the “DNA” of Your Leads

Which leads from your last campaign are valuable and which ones aren’t? To determine the sales readiness of leads, marketers increasingly use lead scoring functionality in their marketing automation system. Lead scoring is a way to measure the likeliness of a commercial opportunity for a potential customer. The lead score helps determine the next best step such as transferring a lead to the sales department or triggering a certainRead more

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